WHAT DOES IT MEAN WHEN WE TELL YOU TO “GET INTO THE JOURNEY”?

It’s the path a customer, client, user, subscriber or sponsor takes to discover you. How we set that journey up is important, important enough to make or break a sale, booking, meeting, download, visit or all of the above. The tools we use help us acheive better experiences and can directly impact the business owner’s management, so we like to keep things light, manageable and most importantly, understandable. We’re really good with the tools we list below, but they aren’t the only ones we’ve been great with.

THE FRONT-END:

 

WHY IT’S IMPORTANT:

Here, potential traffic can be discovering you for the first time or the twentieth time. This is where your pay-per-click, PR hit, shared post, shoutout, promo op, comment and more shine brightest. We aim to get just the right shine.

Context between image and copy needs to be strong here, niched to the audience it plays to and wants to convert. With so much noise in these channels, we strive to find our difference, use our creativeness and share our message. We want clicks. We want engagement.

 

MEAT & POTATOES:

WHY IT’S IMPORTANT:

This is your home. This is where you represent your values, brag about your products, engage your community one-on-one and showcase your style, vibrancy and mission. When it comes to online, these are your outdoors they get to explore, discover and enjoy.

Websites, micro-sites and landingpages are all key touchpoints in the user journey. We can promote causes, offer incentives, collect data, tell stories, share ideas and so much more. You need these and you need them to be really good.

 

TO CONVERSION-FOCUSED LANDING PAGES, MICROSITES AND WEBSITES

THE BACK-END

WHY IT’S IMPORTANT:

You’ve spent a lot of time and effort getting leads through your funnels, sites and campaigns. And not everyone is always ready to buy, subscribe and meet with you.

Email, an automated CRM and strong follow-ups are the key to converting the new and straggling few. You can put your message back in their hands, literally. You can guide your sales team through the stages they need and be a machine at the follow-up. Email is a money-maker and a great way to transition people from campaign to campaign.

 

ALL THE WAY TO ENGAGING NURTURE AND PROMOTIONAL EMAIL DRIPS

WE TEND TO BE REALLY GOOD AT THE “BIG FOUR” OF OUTDOOR MARKETING & SALES

LEAD GENERATION FUNNELS & CONTENT STRATEGIES

SALES FUNNELS & PIPELINE INTEGRATIONS

WEBSITE & LANDING PAGE DESIGN AND DEVELOPMENT

EMAIL MARKETING & CRM AUTOMATION

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