Derek DeYoung StudiosA way to decrease user distractions for a better lead to sale synergy.
The below micro-site design and marketing funnel strategy are great for businesses looking to:
- Decrease distractions, letting the customer or user focus on the CTA
- Capturing emails and important lead information
- A/B testing against their primary domain landing pages
- Offering a completely unique experience for every, or large campaigns
- Placing cookies on unique audiences for smarter retargeting
Responsive Micro-Site Made To Focus Users, Not Distract Them
We approached Derek for a passion project, free of charge. We’re deep fans of his work across the fly fishing industry and his grassroots effort. From that, the studio needed a place to boost sales by highlighting products or provide a unique experience for marketing campaigns. At the same time, capturing leads and vital data that was not currently available to the studio.
COMPLETELY MOBILE-FRIENDLY DESIGNS
We’re able to create completely unique journeys down to every micro-interaction. We build mobile-out instead of desktop-out. As users move from device to device, we’re completely responsive, video and all.
OUR INSPIRATION: VIDEO & MOVEMENT
Besides video being the No. 1 way to sell things these days, incorporating motion into the pages, a contrast to the 2-D nature of Derek’s art, was important. Whether that came through animations, videos, or parallax backgrounds — we combined all those elements for a high-impact experience.
*B-roll video provided to us. Video services and content creation can be provided! Just ask!