Here’s a hint:
BE HONEST. IF YOU DIDN’T SAY MARKETING FUNNELS, YOU NEED TO CLICK THE BIG RED BUTTON BELOW…
[Asheville’s No. 1 lead generation funnel and sales funnel design agency]
WE DECREASE USER DISTRACTIONS AND INCREASE USER FOCUS ON OFFERS, PRODUCTS AND IMPORTANT CALL-TO-ACTIONS
For 2018, have your online marketing efforts actually move the needle.
FIRST, READ THIS AND UNDERSTAND MORE ABOUT FUNNELS, WHAT WE DO AND THE WAY WE HELP YOUR BUSINESS SUCCESSFULLY MARKET TO ONLINE TRAFFIC:
We know that a good lead generation and sales funnel will decrease user distractions and increase user focus on your business’ key offers, sales, promotions and any other top-tier call-to-action (CTA). The only major difference between how our funnels and your core website work to convert users, well, comes down to the choices any user has available to them as they discover content on the pages.
To contrast the two, websites simple have more options for a user to choose from, like navigation bars with all your site’s pages, blogs to read, social media icons that take users off the site, portfolios with endless information, and the rest of what makes your site beautifully experiential.
Lead generation and sales funnels are the opposite; they’re focused, stripped-down journeys aimed at getting a user the necessary information, matched besides a wonderfully incentivized offer, needed to convert a user quickly. We don’t want users in the funnel for too long, scrolling and discovering your endless amounts of content and pages. That’s why we build a series of custom landing pages, email drip campaigns and creative strategies that pitch a single, focused sales script in the form of e-books, limited time promotions, discount codes, up-sells, down-sells and much more.
As good as cool website features are, they’re what we consider ‘user distractions’ inside a lead generation and sales funnel. That’s why we take away common navigation options and catchy features because we don’t want the user distracted with anything other than your funnel offer and the corresponding actions they need to take (click) to convert into a subscriber or paying customer.
We want your traffic completely, 100% focused on converting.
By the end of building your lead generation or sale funnel, we’ll deliver you a way of driving qualified traffic through a strategically designed funnel blueprint that aims to discover new leads, convert chunks into first-purchasers and nurture buyers into the second, third and fourth sale. That’s what keeps businesses open and that’s what moves your marketing needles in 2018. Use lead generation funnels and sales funnels to automate your business growth.
TO DECREASE USER DISTRACTIONS AND INCREASE USER FOCUS ON YOUR KEY OFFERS, PRODUCTS AND CALL-TO-ACTIONS….
…START BY CHOOSING FROM 3 CATEGORIES OF LEAD GENERATION FUNNELS AND SALES FUNNELS…
FIND. Discovery Invite funnels are some of the most important growth funnels for businesses because they feed the other two ahead of them. In these funnels, we’re building trust with customers as we build our email lists, page followings, blog hits and more. Use free e-books, surveys and more to invite a user to discover you. The goal is to break even on these funnels.
ENGAGE. Activated Action funnels plug leads in, getting them activated on their first purchase. This funnel is usually a sequence of offers that start low and go up as a business upsells, cross-sells, and more. The goal of this funnel structure is to get a first purchase and convert chunks of leads into converted customers.
NURTURE. After customers, clients, subscribers, members and/or your tribe are active and buying, it’s about growing and nurturing your base. Growth Injection funnels are how we extend the lifetime value (LTV) of our online traffic, turning single-purchasers into returning customers. These funnels heavily rely on email marketing strategies to keep traffic engaged.
MARKETING FUNNELS GIVE EVERY TOP-TIER CAMPAIGN A LITERAL PATH TO SUCCESS.
…THEN WE DEFINE 3 VERY IMPORTANT ASPECTS TO ANY LEAD GENERATION FUNNEL AND SALES FUNNEL…
The right incentivized offer can make a funnel produce like a faucet. The wrong one will turn a lead and sales funnel into a weak drip. Based on your target audience we can match the perfect offer across Discovery Invite, Activated Action and Growth Injection Funnels.
UP-SELLS, DOWN-SELLS, CROSS-SELLS
After a business generates a lead and gets that lead activated on a first purchase, having the proper up-sell, down-sell and cross-sell structures are how a business maximizes every person coming through their funnel. It’s up to us to make sure those offers are properly placed, pitched and relevant for where the user is in the funnel!
Blueprints are the outline to the funnel strategy and are important to have. They give us a standard to split test from while we can visualize every action and step a user or potential customer has to take. Sometimes these blueprints increase in size and complexity and sometimes the decrease… data tells all!
HERE ARE SOME OF THE KEY SERVICES WE PROVIDE FOR YOUR FUNNEL:
EMAIL DRIP CAMPAIGNS
Of course, we build drip campaigns for the back-end. But, we also want you to have something you can use long-term, outside of our funnels. Have us build your high-quality email templates in your CRM.
Either custom CSS/HTML or with a great CMS drag-and-drop platform like Leadpages.net or Click Funnels — we’re experts in all and any!
This is the most important aspect of what we do. Without a great offer structure that gives users options to upsell, down-sell and cross-sell, we’re losing the power we have over converting users. We will stack your best offers for the proper target audiences.
E-BOOKS, SURVEYS & OTHER DOWNLOAD DELIVERABLES
We can create the best funnel but most often, when a client provides a deliverable it is out of alignment with our design. Let us take care of your download deliverables.
WHY ARE FUNNELS USEFUL IN GROWING A BUSINESS?
Get potential customers, subscribers and clients from Point A to Point C(onversion) with limited click counts. Maximize your journey by minimizing your user’s clicks. We want to get leads from being cold to being warm, then maximize their lifetime value as returning users.
QUALITY VERSUS QUANTITY
Funnels give businesses a great ‘barrier to entry’ that in most cases offers quality clients, customers and subscribers over quantity. High-volume traffic doesn’t have to be unqualified through shotgun approach targeting. We use barriers like tripwire offers, paywalls and optin forms to get the best lead.
Because we can use landing pages that are specifically built per campaign, per offer or incentive we can track those segmented campaigns and audiences more easily than ever before. Build lists that segment your users simply by sending them through different funnels. It’s easier than ever to know who you’re talking to.
FOCUS, FOCUS, FOCUS
While your website is great, we consider it a distraction when it comes to converting cold audiences. Funnels give us extreme focus so that users know what they’re getting. New users that have never heard of or engaged with you before are narrowed into a business’ best selling points and that converts.
Get Users #IntoTheJourney